Getting rid of bad keywords in WordPress

We must have the right keywords showing up if we want to get traffic from search engines. We know wordpress blogs display words, keywords, that we don’t need or want showing up and being indexed by search engines. I’ll tell you what I do to address this and you can decide if it’ll work for you.

The first thing I do is rename the default “Uncatagorized” catagory to the main keyword (s) for my purpose. In the case of this blog I changed uncatagorized to wordpress-tests.

Next I get rid of the meta widget. I place a link somewhere to log in and link it with another useful keyword, like plugin tester.

The other day I checked the content keywords in google webmaster tools for a website I maintain and saw a bunch of keywords like “cite, posted, author, 2013…”. Not good. We can use display: none; and make these go away. Go away is relative in google’s index. I guess at some point they’ll get de-indexed but who knows if I’ll be alive to see it.

In (the very bottom) of my style sheet I have:

footer.entry-meta,
footer.entry-meta a {
display:none;
color: #444;
font-size: 10pt;
}
.author-description {
display:none;
float: none;
width: auto;
}

/* Comments */
.commentlist > li.comment {
background: none;
position: relative;
width: auto;
}
.commentlist .avatar {
height: 39px;
left: 2.2em;
top: 2.2em;
width: 39px;
}
.comments-area article header cite,
.comments-area article header time {
margin-left: 50px;
margin-left: 3.57142857rem;
}
}

.entry-meta {
display:none;
}
.edit-link {
display:none;
}
.form-allowed-tags {
display:none;
}

You’ll need to view as source to find out where the meta classes are located. Themes will use different class names, but if you can find them the display: none; will do the trick. I can’t say if this is the best way of removing unwanted keywords in text but it’s a way.

You’ll want to look at single post pages, pages and so on to see what words show up where. I guess this follows the rule – If you don’t need it on your website, don’t put it on your website.

My goal is to have only my words and my chosen keywords on my sites.

If you want to have your own “Keyword Density Tool” you can create a wordpress blog, check the “Don’t allow search engines” box during the installation process, then install the word stats plugin by Fran Ontanaya.

With this set up you can grab any post or static web page, paste it in the editor, and find out the page’s keyword density.