I’ve heard about this since I started learning about building websites and I’ve never found any evidence for optimization one way or another.
Here’s an example of a successful website that must be classified as an SEO disaster. I changed the domain name but all else is copy and paste from whois domaintools dot com.
Website Title: Mp3 site.com – Free Mp3 Downloads
Title Relevancy: 25%
Meta Description: Download and Listen to your favorite mp3 songs withought waiting at high speed from our lots and lots of mp3 collection database.
Description Relevancy: 5% relevant.
Meta Keywords: download mp3, download song, mp3, mp3 download, music download, free mp3, play mp3
Keyword Relevancy: 14% relevant
Visitors by Country:
India India 30.6%
Pakistan Pakistan 7.2%
United States United States 5.5%
Indonesia Indonesia 4.1%
Japan Japan 3.3%
Bangladesh Bangladesh 2.7%
Alexa Trend/Rank: #9,579: for the last three months.
Quantcast Rank: #27,449
AboutUs: Wiki article on Mp3 site.com
SEO Score: 52%
Terms: 14 (Unique: 11, Linked: 7)
Images: 34 (Alt tags missing: 34)
Links: 39 (Internal: 35, Outbound: 2)
iFrames: 2 ( Parts of page not indexable by most search engines. )
So what can we conclude from this example? I may be missing something. The sites works and has what a lot of people want