Building your first Web Site? New To Web Sites management? What to do, what not to do, when it comes to your first Web Site. What is SEO and who should I listen to?
I was just at the google webmaster tools web site management site. Google webmaster tools and Bing webmaster tools are where webmasters submit their websites so they can keep track of what search engines, the two search engines that matter most, are crawling, indexing and reporting.
All websites, as far as search engines are concerned, are words on pages. The adage ( self evident truth ) “Content is King” is and always has been true. It is beyond doubt, or debate, the number one concern for any webmaster.
You may hear things like this from the SEO crowd:
- Submit to Search Engines
- Submit to directories
- Submit to article sites
- Comment on forums and blogs
- Get a site feed
- Get back links to increase page rank
Some of these I see as detrimental and some are a wash.
I’ll tell you what I think is the best way to go about planning and getting started.
- Decide what the main topic of the website will be
If your site is all about web stuff, your domain name should be as close to allaboutwebstuff.com as you can get. Their are lots of ways to write this and when you go to buy your domain name you’ll see several options for allaboutwebstuff since that name may not be available. The key word(s) here is web stuff. So mykindofwebstuff, thewebstuffsite, Iwebstuff, ewebstuff, the-web-stuff-site and so on. Somehow, get some keyword value from the domain name.
- Don’t get inbound links to your tests and mistakes
As important as good inbound links are, broken links are just plain bad. Broken inbound links require a lot of work to fix. Who needs more work? Not me, and believe me I learned all this the hard way. I’m still cleaning up after mistakes I made 4 years ago.
Don’t be quick to put outbound links on your pages. Websites come and go. People change their link structure and site structure. If you’re going to link out to web sites put the links on a links page so that all fouled up links are in one place. Then link to that page with a link like “More Web Stuff”. We only want to do stuff once.
The broken links we make ourselves are just as much of a hassle. Some people flood article sites with linked articles, link at sqiudoo’s and hubs, create signatures at forums and join every social media web site in existence. I wouldn’t concern myself with any of that. In fact I’d say don’t do any of it at all, at least for a while. One great page will get you more than all those activities combined.
Links that matter are links from people and websites that have nothing to do with us. Those links are what search engines see as natural links. They are golden.
- Make pages that won’t become obsolete
We can write about things we know about, wonder about, would like to know more about. We can write about what we’re doing, what we’re thinking and what we’d like to do. You see how these pages might be as interesting ten years from now as they are when we write them?
Unlike news topics, new fads, current events which are usually old after a week. The only place for these items is on news sites. If we’re not building a news site we don’t want them.
- Titles, Headlines, Billboards
Unlike other practices where caution, patience and less is more pays off in the end “Titles About Web Stuff” needs to be shouted. There are a lot of voices out there. There is a post here discussing the plugin – WordStats – it talks about titles and finding the keyword weight in page content.
Basically we want our page title to consist of our contents keywords. If you just found out the most interesting web stuff you’ve run across yet, then “The most interesting web stuff yet” is a good title and make sure interesting web stuff is mentioned 4 or 5 times per 500 words or so. That’s just a ball park figure for key word density. The key point here is you can’t go wrong if you approach titles in this manner. Don’t get greedy, get good.
- Make a simple web site and page structure
Remember we only want to do things once and we want those to be done right. Web site architecture is of vital importance to visitors, especially new visitors. We want people to look at the page for a second and say, “I get it”. They should see a title, “This is page about web stuff”, the content and some links to other pages – written out in text.
We want people to see what they came to see and we want them to come, only, for that purpose.
There really is traffic we don’t want or need. In fact there is a lot of it. We want people to visit our sites because what they saw – page title and description wise – in their search results looked like what they were after. If they type in, I want to build a website, the search results that read, “want to build website”, building a website, websites for beginners and so on will catch their eye.
We want them to bookmark the site and come back, comment, interact and ask questions.
- Don’t write just to write
Only write when you really want to. Only when you see something, find something out or think about something that seems really valuable and interesting – to you.
The reason you’re reading this, the reason this post was written, is I’ve spent another morning fixing my own website mistakes. I don’t want others to have to do all that trial and error nonsense and spend their time trying to undo what never should have been done. So I came here and wrote some things down I think will help others.
So plan well on the things discussed here and it will pay of in the long run. Keep in mind you won’t see the fruit of your labor anytime soon. The key is to do it right the first time and leave it alone. Forget about it, it’s out of your hands.
Hope you benefit from these initial getting started basics. Have fun…